Microsoft BI User Group of South Florida


Using Machine Learning and Python in SQL Server To Predict Sentiment

Guest Speaker:
Hiram Fleitas
Principal Database Architect at Universal Property and Casualty Insurance Company



Thu. - Oct. 25, 2018

6:00 pm: Networking

6:30 pm: Presentation

7:45 pm: Networking

8:30 pm: Conclusion

Nova Southeastern University
Davie Campus

Carl DeSantis Building

3301 College Avenue

Davie, FL 33314

Room #: 2077

Register Now:


Parking Pass:


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In this session, I am very excited to show you from start to finish how to use Machine Learning to predict a sentiment in real-time with SQL Server (On Premise).


  1. Add Machine Learning Features
  2. Grant Access
  3. Configuration
  4. Install Pre-Trained & Open Source ML Models (DNN)
  5. Code in Python and T-SQL
  6. Python Profiling
  7. Real-Time Scoring
  8. Review Sentiment Results
  9. Resources
  10. Raffle 2x $25 Visa Giftcards (No purchase necessary)

Hiram Fleitas is the Principal Database Architect at Universal Property and Casualty Insurance Company and leads the company's intelligent edge using Microsoft’s data platform. He currently is developing database applications using Machine Learning models trained on claims, policy activity, and social media data to predict business opportunities for customer satisfaction and loyalty in real-time.

 He has worked with SQL Server for 20 years, from version 6.0 to 2019 with some of the largest companies in the world. He's spoken on SQL Server at User Groups, South Florida Code Camp, PASS SQL Saturday and corporate business events, often presenting talks on security, performance, devops, machine learning, and business intelligence. He coded his first program in BASIC when he was 13 years old as a school project and developed a passion in computers ever since.

 Hiram is also a code contributor to several open source projects and serves as an IS Flotilla Staff Officer for the United States Coast Guard Auxiliary. On his time off he mostly enjoys spending time with his wife Christina and two kids, Ocean and Skylar Fleitas. He also wakeboards, wakesurfs, snowboards and does endurance training events by GORUCK’s Cadre-led decorated combat veterans of Special Operations.



  • FROM I-95 (North or South) or Florida's Turnpike (North or South)
  • Take West on I-595 Exit
  • Take South on University Drive Exit
  • Take East (Left) on SW 30th Street (Traffic Light)
  • Turn Right Ray Ferrero, Jr. Blvd
  • The Carl DeSantis Building is on the left
  • * The Parking Garage is on the right
  • * Please do not park on the first floor. See parking meter for instructions.

















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